Jason Bramell | Realty World Northern CA & NV | 800-460-2288

Companies will integrate offerings in upcoming quarters, company says

BY INMAN NEWS, THURSDAY, DECEMBER 15, 2011.

Inman News™

VerticalResponse, a provider of Web-based self-service marketing tools for small businesses, hasacquired social network marketing technology company Roost, the companies announced today.

Financial terms of the deal were not disclosed. Both companies are based in San Francisco, which helped the two “get to know each other” and realize they had similar audiences, Roost said in an announcement to users.

Roost was founded in 2007 as a property search portal. In September 2010, the company changed its business model to focus on helping real estate agents and brokers gain referral business through social networking on Facebook.

In late March 2011, Roost unveiled its social marketing platform and simultaneously expanded its business model beyond real estate professionals to other small-business owners, such as lawyers, accountants and restaurateurs.

VerticalResponse’s offerings include email marketing, online surveys, event marketing, and direct-mail marketing. This is the company’s first acquisition in the nearly 11 years it’s been in business, said Janine Popick, the company’s CEO, in a statement.

“The number of our customers who share their email marketing campaigns with their social networks has increased over 1,400 percent since the beginning of 2011, so it’s clear that small businesses understand the power of social media. Now with Roost’s social media marketing tools, they can take their customer engagement efforts to the next level,” Popick said.

Click here to read full article

Related articles

• VerticalResponse Acquires Roost, Eyes Facebook Integration (allfacebook.com)
• VerticalResponse acquires Roost to expand online marketing service for small business (zdnet.com)

Remember what it felt like to receive that birthday card in the mail from your grandparent or long distance relative? That five or ten dollar bill was a joy to receive as a kid, and you knew it was coming every year and the excitement would build throughout the weeks prior to your big day.

It seems like anymore the anticipation of your birthday has actually been diminished by the social media movement. Sure it’s always nice to receive the birthday wishes on your Facebook page, though somehow not quite the same. The creators of BLOQSY have introduced a new, innovative way to reignite those fond feelings of anticipation and will allow all of your FB friends and family to play a role in your next birthday, anniversary, graduation, the purchase of your first home and much more. Click here for beta access now!

Due to the ever increasing interest from our associates toward establishing a dominant, and unique web presence in their communities we are proud to introduce an opportunity to advance your knowledge of the WordPress blog administrator. This new Intermediate Blogging Skills training will provide you with a deeper understanding of the functionality and practical applications available to give your website a more professional and robust appeal. The topics covered in the course details listed below will help you focus your creative efforts on more specific niche markets, and build greater credibility as the foremost local expert in your community. Please visit the link below or access additional session dates through the Training & Events calendar today to secure your place for the next available training.

More Info: https://www3.gotomeeting.com/register/202001558