Jason Bramell | Realty World Northern CA & NV | 800-460-2288

In the spring of 2011 Realty World introduced an innovative approach to real estate franchising with it’s Year Long Honeymoon program, offering independent brokers a an opportunity to boost their exposure to consumers and take advantage of our comprehensive business system to experience growth and greater profitability, as well as attract and retain experienced agents without being stifled by a long term commitment. After enjoying a successful growth year with the addition of more than 20 new offices in 2011; it has been decided to keep this program in place throughout 2012!

Ownership of a Realty World franchise gives you access to powerful turn-key systems to maximize your technology, marketing, advertising and training. Contact me today to learn more about what Realty World’s powerful tools and support systems can do to grow your real estate business.

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In just the past 8 months, Realty World Northern CA and Nevada has added 28 new offices to our expanding network. It’s not just due to our flexible franchise fees or all-inclusive technology, online advertising, marketing, training and live customer support.

No…the main reason is we’ve created a new franchise model that allows you to try us out for 12 months and see if we’re the right fit to help you grow your real estate business.

Contact us today to learn more, or to schedule a private demo and consultation.

800-460-2288

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Realty World Northern CA proudly introduces another innovative system to bring the most exposure of current open houses to a greater audience of active home buyers…

Our network Brokers and Agents now have the ability to broadcast their upcoming open house events through our coveted National Listings Distribution program which will syndicate the listing information through more than 30 of the most heavily trafficked consumer real estate web portals. As an added benefit this will also accommodate the more tech savvy home shopper through compatibility with mobile applications like Trulia.com which will pin point the consumers location through the GPS on their smart phone and provide turn by turn directions to the most hyper local open houses in the area.

Did I mention this service is offered to all of our network agents and brokers for FREE? To learn more about the innovative agent platform Realty World Northern CA provides, visit us online at www.RWNC.com or contact me today!

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Real Estate Connect is always a whirlwind, and this year was no exception. There are always fantastic speakers and tons of great content, and it’s impossible to attend every workshop and session. However, I always make a point at the conference to grab a good seat for Brad Inman’s keynote. I was particularly interested in Brad’s keynote this year. He discussed the post-PC era, and how tablets and smartphones are reshaping our lives and how we consume content.

The post-PC era and mobile technologies are the leading catalysts for the open Web and cross-platform applications.

I participated in a session at a Real Estate Connect technology workshop titled “HTML5 vs. Flash: Is Flash Dead?” Ori Staub, the technology director at Active Website, also joined me on stage as we discussed many topics, including the current HTML standards, video, CSS3, JavaScript, app development, and more.

During the Q-and-A portion, I learned that many website owners in the audience still utilized Adobe Flash on their real estate websites and did not have a mobile version.

Investors bid up shares to nearly twice offering price
BY MATT CARTER, WEDNESDAY, JULY 20, 2011.
Inman News™

Five years after shaking up the real estate industry by making public property records and automated home valuations available to consumers online, Zillow Inc. today became a publicly traded company valued at nearly $1 billion.

Zillow said it raised $75.7 million in the IPO and private placement of 3.7 million shares priced at $20 each. Investors promptly bid the shares up to more than double that price after trading commenced this morning on the Nasdaq.

By early afternoon, Zillow’s share price had settled down into the $35 range — which would put the company’s market capitalization at about $962 million, if underwriters exercise an over-allotment option to bring shares outstanding to a total of 27.5 million in coming weeks.

By Brad Froelich

RISMEDIA, July 12, 2011—Executives within the default Industry are required to make decisions on a variety of dispositions that vary from loss mitigation to REO pricing strategies. The Broker Pricing Opinion (BPO) is an integral component of the decision making process, and as the industry has grown exponentially over the past five years, the need for greater accountability has grown with it.

Real estate agents that provide BPOs have been asked to provide that accountability with a level of detail not previously asked for, and document their valuations with transparent, non-biased reporting reflective of their local market expertise.

The culmination of this request for greater detail has seen the BPO evolve from a one-page summary of current sales and listings, into a two-page document requiring the agent to detail and comment on those forces that affect marketability. Furthermore, every BPO is now reviewed by an audit staff to ensure that the BPO meets client specified requirements.

Click here to read the full article

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According to a recent survey released by the National Association of Realtors (survey results), “-Buyers continue to believe that one-stop shopping will save them money (78%), make the process more manageable and efficient (75%), prevent things from falling through the cracks (73%), and be more convenient (73%).”

Realty World Northern CA & NV is one of the few companies that has more than 30 years of international exposure, plus the investment of more than $1 billion in collaborative advertising. In addition to providing a powerful brand to attract attention to your local brokerage, we offer an extensive platform providing the most comprehensive marketing tools, technology, training and financial services that will put you in front of active buyers and sellers in a most impressive way to gain the market share you deserve.

We are now offering this powerful partnership with the most affordable and economically prudent terms available in real estate franchising to date. If you are an independent broker looking for a way to remain competitive in your market place, now is the time to consider what franchising can do to improve your business growth.

Contact us today to learn more!

800-460-2288

We have two new fantastic locations in Brentwood, CA that are now accepting agents!

How many agents in today’s adverse market place are actually equipped to accommodate today’s tech savvy consumers? Are you able to reach out to your community in a meaningful way. Most importantly does your broker offer you to the tools and support necessary to remain competitive in your market?

Contact me today to learn more about what Realty World can do for your real estate career.

As we head into the holiday season the market begins to slow down for some leaving a time for reflection on the years successes, or for  many real estate agents the lack there of.  It becomes necessary to begin considering the fees and royalties you have been paying to your broker and franchisor, and taking stock of the services you received for your buck. Are you being provided an effective marketing suite to sufficiently promote yourself and your listings? Are you paying exorbitant fees for the use of an office you rarely go into? What kind of training and professional development opportunities do you have access to? Do you have additional advantages of being able to utilize transaction coordinators?

More and more I hear from agents that the support they receive is just as important if not more so when making a decision to work with a broker. The commission structure is certainly a factor, although after you get through settling up on all of your supporting fees, how much of your commission dollars are you left with?

Over the course of the last few years Realty World Northern CA & NV has spent millions to reconfigure a business model that is not only conducive with the latest technology to accommodate the needs of today’s savvy internet consumers, but also has built a phenomenal support system to accommodate the professionals serving these consumers. Superior technology, top shelf marketing, and unlimited training & support are certainly required in today’s marketplace for agents and brokers to remain relevant, and competitive.

If you are considering your next move by the end of the year, do yourself a favor and take a few minutes to visit the Agent Careers page above to  learn more about the Realty World NCA agent platform, and the competitive edge our associates enjoy.

LOGON…LEARN…PROSPER

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In speaking with thousands of  real estate agents, and brokers every year, I come across the same debate of which is more ideal; a higher commission split or a greater level of back end support. When agents are considering making a switch to a new company or broker, they are typically more concerned about having a higher commission split. However, at what cost are you willing to take a higher amount of your commission dollars. Would you in fact be more successful from a higher split alone? Or would an increased amount of tools and services eliminate redundant efforts, and far increase your ability to work efficiently actually benefit you more in the long run? After all zero closings on a 100% split is still equal to zero dollars and cents.

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When preparing for a listing presentation for a seller are you taking the necessary steps to know what you are up against? Or do you blindly jump into the proposal with a client with the quiet confidence that you are the best? If so, how well is that working for you?

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You as the real estate professional are going to be expected to have the answers the seller will want answered.  As G.I Joe always said at the end of each episode…”knowing is half the battle” yo Joe! Though it was a silly kids cartoon, how true is that statement? If you could answer every seller question that came across the table without hesitation, and be aware of every marketing strategy available you will rarely be in a position to lose the listing to a competitor.

There is a simple reason that 5% of the agents/brokers do 95% of the business in our marketplace. The other 95% of agents will not take the time to properly prepare a listing presentation. Taking the time to consider the marketing plan in advance will speak volumes to your prospective client.  If you have access to a print and eMarketing platform, this is your opportunity to wow your client, and let your skills as a preferred agent shine through. If you are not able to impress the seller, then they will assume you will not be able to impress a prospective buyer as well.

In advance of your meeting, request permission to stop by for a brief visit to take some digital photos of the property. You can then customize your marketing materials to their home, and really give them an understanding of what you can do. In addition to having prepared a detailed CMA, don’t stop there. Create a good mix of sample materials showcasing a double sided property flyer, a postcard mailer, and given you have your laptop handy; have a virtual tour ready, and perhaps an eCard or web commercial.  For the cost of a simple web domain, you could have the digital media already uploaded and ready to rock.  Sound like overkill? Not if the next agent through the door is using this type of media as well.

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In the wake of attending the Inman Real Estate Connect conference in San Francisco this month, I have digested the wealth of discussions concerning the latest technologies, and the future expectation of the real estate industry.

The overall theme of the event focus was based on innovation, hyper-localism, and market recovery. With the newest buzz being placed on the infamous Developers Challenge boasting “geo-mapping” tools for mobile devices, one click data to video, and dynamic call routing provided by new comers like RealtyVoyager.com, and Stupeflix.com. They are never short of originality in naming their companies that’s for certain.

The common theme in every session I attended was certainly focused around the ability of an agent to leverage their knowledge within the community using all of these “viral” tools, and social media platforms to position the agent as the utmost local real estate expert. Encouraging today’s agents to focus their marketing efforts on the communities in which they live and work every day, as opposed to trying to capture a much larger audience.  With the advancement of the internet and the mass popularity of social media, there is still one thing that will always prevail…personal touch, professionalism, and knowing your community. There is no substitute for the personal interface you can have with clients to win their future business, and the referrals that will follow. Mastering the advantages of online marketing and social media is definitely a must in today’s market place. However, is entirely meant to compliment your best practices as a real estate professional.

There is a digital cornucopia of cool web tools, and widgets to convey an instant sense of credibility to your audience through your web presence. Although you must be able to put your media where your mouth is and provide the excellent customer service that you advertise through all of this great technology. The internet continues to provide a phenomenal vehicle to drive your message home,  and be the expert consumers all hope you are when you meet face to face.

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Hello All,

How many times have you been in the car with your wife, and driven past a property with a for sale sign in the yard, and no flyer in the box? Frustrating to say the least. I jumped in the car the other day and took the flyer challenge! After first driving to a local real estate office for a current list of active properties, I set out to find at least one current flyer in the box, and stopped at any property with a sign in the yard along the way.

Initially, I was fairly optimistic considering I had spent so much time over the course of my career as a Senior Mortgage Loan Consultant creating marketing pieces for open houses, and other agent’s new listings as a courtesy. I was assuming that I was sure to find at least a few flyers, whether they were good or bad quality was arbitrary. Being that in this case, if you were simply making an effort to provide information about the property in the box, you were already more proactive that your competitors. Out of the 25 properties I had wasted my precious fuel driving to, can you guess how many flyers I was able to find? Anyone? Absolutely zero!! That’s right, zero for 25.

In effect, if I was actually an interested buyer looking for information on the property (i.e. room count, square footage, etc…), I was left with no other option than to call the number on the sign. Although wait a minute the number on the sign rings to the real estate office? Not the listing agent. Do I really want to talk to track the agent down right now to get the information, or would I rather prefer to just be able to show my wife the amenities of the property so we can discuss it on our way to the next home for sale? Perhaps if the agent had posted their website address on the sign, I can write down the information and check it out online when we get home…IF I remember to do it.

If you are trying to differentiate yourself as a professional in your community, the one sure fire way would be to have flyers available at all your listings. Sure the neighbors are going to take most of them, but a few buyers too. Who is to say that the neighbors might not be looking to sell soon as well?

After all of my efforts, I once again had to drive by another real estate office to request a flyer for a property, and what I was handed just blew me away. The black and white layout of the flyer left a lot to be desired, and had just one photo…of the front of the house! I had already seen this view of the property, when I was standing in front of it. The paper it was printed on was stock printer paper as well. You might as well print at the top of the page “here, you throw this away”.

Which brings me to my next point. What does the quality of your flyer say about you as an Agent? Does it represent you as a true industry professional? Does it bode well for your experience, and expertise? Take a look at the picure below, and tell me which flyer you would prefer to show a potential buyer or seller. If you are going to provide a first impression of your listing, which do you think is going to be more powerful? The flyer on the left took just 8 minutes to create, and is printed on quality high gloss paper. Feel free to give me a call and I’ll show you how easily it was done!