The overall theme of the event focus was based on innovation, hyper-localism, and market recovery. With the newest buzz being placed on the infamous Developers Challenge boasting “geo-mapping” tools for mobile devices, one click data to video, and dynamic call routing provided by new comers like RealtyVoyager.com, and Stupeflix.com. They are never short of originality in naming their companies that’s for certain.

The common theme in every session I attended was certainly focused around the ability of an agent to leverage their knowledge within the community using all of these “viral” tools, and social media platforms to position the agent as the utmost local real estate expert. Encouraging today’s agents to focus their marketing efforts on the communities in which they live and work every day, as opposed to trying to capture a much larger audience.  With the advancement of the internet and the mass popularity of social media, there is still one thing that will always prevail…personal touch, professionalism, and knowing your community. There is no substitute for the personal interface you can have with clients to win their future business, and the referrals that will follow. Mastering the advantages of online marketing and social media is definitely a must in today’s market place. However, is entirely meant to compliment your best practices as a real estate professional.

There is a digital cornucopia of cool web tools, and widgets to convey an instant sense of credibility to your audience through your web presence. Although you must be able to put your media where your mouth is and provide the excellent customer service that you advertise through all of this great technology. The internet continues to provide a phenomenal vehicle to drive your message home,  and be the expert consumers all hope you are when you meet face to face.

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Abandoning your marketing plan is not the answer here folks, rather it will be a matter of complimenting your previously successful techniques with updated tools.

Implementing current & highly effective tools into your marketing strategy does not have to be overly complicated,nor exorbitantly expensive. Realty World Northern CA has developed the most comprehensive and technologically advanced real estate platform available in the industry today (http://www.realtyworldnca.com/agent-careers/marketing/). Incorporating such tools as video listings and bios, interactive agent websites, and social media into your repertoire can be a simple, and effective transition.

Contact me today to learn how you can modify your marketing strategy with a few simple changes that will acheive significant results.

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe”

-Abraham Lincoln

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